What is website accessibility?
An accessible website is fully compatible with assistive technology devices including screen readers, braille displays, text only browsers, and more. Accessible websites work seamlessly with these technologies to ensure that individuals with disabilities have full access to information, goods and services on the web.
What is an assistive technology device?
Assistive technology (AT) is any item, piece of equipment, software program, or product system that is used to increase, maintain, or improve the functional capabilities of persons with disabilities.
Why is accessibility important?
It may not have four walls, but it’s soon to be subject to the same accessibility requirements as a physical place of business (if the DOJ follows legal precedents established in recent years). When customers encounter accessibility barriers on your website they are likely to leave your site and not return.