How to Promote Your Web Site

April 11, 2014


Leverage Social Media

Social Media is a great way to build an audience on the Web. Most social Media accounts are free and you can get started by setting up Profiles on Facebook, Twitter, Instagram, and LinkedIn. Once you have established a social media presence, its important to keep your profiles up to date and post consistently.

Optimize Your Website for Search Engines

Search Engine Optimization (SEO) is one of the best ways to organically increase your page rank in Google, Yahoo, Bing and other search engines. The first step to maximizing the exposure of your Web site is to research keywords that you customers might use to find you. Google Adwords includes a free keyword selection tool to help you target high-volume keywords.

Once you have identified your target keywords, update your Web site to feature these keywords in body text, headings, and page titles. Be sure not to over-use keywords, however, as some search engines penalize sites for spamming content.

Set up a Blog on Your Website

A blog can be a great way to promote your website. Blog entries can be used to feature new products or services, and to increase the number of targeted keywords featured in your pages.

WordPress, a popular Web Content Management System, began as a blog platform and includes built-in tools for publishing and categorizing content. Take advantage of these features and start up your new blog or news section today.

Aurora provides Search Engine Optimization (SEO) services for local businesses. Our services include content authoring, social media integration, web analytics, and more. Please contact us today for a free estimate.

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